Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Friday, December 12, 2008

Recession will (hopefully) wipe SEO off the earth

I am no economics nostradamus or anything, but it's likely in my opinion that recession will bring people back to the real thing, and wipe SEO scums who lure between marketing an IT off the internet (and hopefully the earth).

I know there are loads (well, maybe not that much... ) of respectable professionals out there who offer SEO as part of their services - and they'll probably survive, but If I already believed that  "if you do SEO for a living, you will be out of business or irrelevant in 3 years" (quoting SEO is dead) recession seems now to be only accellerating things from this point of view.

I already stated my views on SEO in a previous post, but if you have a look at this link you'll notice that this guy's English is way better than mine and his approach to SEO deconstruction is way less simplistic; we're basically saying the same thing though: SEO is piss-easy. Even if I worked in marketing, I'd never invest solely on SEO because it's a soap bubble that's gonna explode in people faces sooner or later. 

Go ahead - tell me I am an idiot. 

Friday, March 7, 2008

Why SEO is not a job

Let's face it: SEO is a joke, not a job.

Anybody today can achieve excellent search engine ranking for his own blog or website in his sparetime, working on the strength of contents or services offered. A little bit of social bookmarking, alittle bit of fuss on major social or professional networks, a little bit of impression exchange, a little bit of back-links here and there: it doesn't seem to me as a big deal.

Wether you're using white or black hats or not I don't really care: the point is getting noticed on the web is extremely easy, just with a little reading and even less intelligence. I'd rather throw money out of the window than hire a SEO consultant, or I'd rather pay someone who doesn't call himself Search Engine Optimizer. Why? Because SEO is not a job, and will never be.

I see SEO people as prodigal sons of the new economy trying to make a living out of big and small companies ignorance.

Let's look at a Search Engine Optimizer profile: they're usually wannabe-techies who don't have a clue about what's behind what they're optimizing. We're talking about people who like the thrill of a tech-chat based on total vacuum. The most sophisticated SEO strategy I've ever heard about is "remember to provide a back link whenever you put a link on you website". What's this, if not a joke.

People who claim to be SEOs are most likely to fall in one of the categories below:
  1. Web Designers gone BAD
  2. Web Designers who overrate themselves
  3. Web Designers who were dancers
  4. Web Designers with a tiny backpack
  5. Web Designers who suck at web design
Before closing I'd like to point out this link: SEO is bullshit, it's quite hilarious (and there's no backlink).

And that's about it, at least for today.