I am no economics nostradamus or anything, but it's likely in my opinion that recession will bring people back to the real thing, and wipe SEO scums who lure between marketing an IT off the internet (and hopefully the earth).
I know there are loads (well, maybe not that much... ) of respectable professionals out there who offer SEO
as part of their services - and they'll probably survive, but If I already believed that "if you do SEO for a living, you will be out of business or irrelevant in 3 years" (quoting
SEO is dead) recession seems now to be only accellerating things from this point of view.
I already stated my views on SEO in a
previous post, but if you have a look at
this link you'll notice that this guy's English is way better than mine and his approach to SEO deconstruction is way less simplistic; we're basically saying the same thing though: SEO is piss-easy. Even if I worked in marketing, I'd never invest solely on SEO because it's a soap bubble that's gonna explode in people faces sooner or later.
Go ahead - tell me I am an idiot.